Why photogram 3D images are better
Lenticular printing, what is it ?
DRIP technology
3D images for advertising, direct mail, packaging, bus shelters, promotional items
History of Photogram technologies
Our projects Frequently asked questions about holograms and photogram technologies
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Questions
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What about lenticular Pricing ?
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What is Lenticular ?
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What are some of the applications ?
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How are Lenticular images created ?
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What are the different effects that can be created ?
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Who is Photogram Technologies, Inc. ?
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Our Headquarters
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Our Printing Operation
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Type of lenticular plastic
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What is Photogram�s competitive difference ?
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Are the costs viable for your project ?
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What about lenticular Pricing ?

Prices for lenticular printing may vary according to a number of different factors, including but not limited to:

•  Type of lenticular plastic used
•  Size and quantity of products
•  Production and finishing options (including back side printing)
•  Number and type of lenticular special effects concepts / designs required (each concept / design can use a specific number of �frames� to provide different special effects)
•  Required special effect visualization angle (special effect seen from left�to-right or top-to-bottom)•  Packaging, shipping and fulfillment options

Many factors can vary the number of finished products a minimum order will provide, like the finishing options, cutting options, visualization angle of the desired special effect, etc. It is also possible to combine together different sizes of lenticular product on the same minimum order, with one or more lenticular designs.


What is Lenticular ?

It is a visual medium that brings animated effects and 3-D depth to color and B&W; two-dimensional images. The result greatly enhances the impact of advertising, display and promotional communications.


What are some of the applications ?

Our technology and techniques can provide innovative and flexible applications for:

• Direct mail
• Packaging
• Event signage
• Bus shelters
• POP - counter top displays, case cards, shelf talkers, cooler shrouds
• Publishing - high speed labeling for magazine covers, magazine insertions and tip-on 
• Promotional items - cups, buttons, clothing, postcards 
• Magnetic strip cards


How are Lenticular images created ?

Lenticular images combine digitally interlaced printed or photographic image with rows of optical grade lenses. These interlaced images, printed directly to the back of the lens, focus light on different strips of the surface and magnifies whatever image is there. Viewing the image from different angles � by moving � creates the desired illusion


What are the different effects that can be created ?

• Flip - is an effect used to show up to 2-5 distinct images, one after the other.
Real 3D - allows the transformation of the two-dimensional reference of your choice into a multi-layer three-dimensional image.  Photogram also has perfected and uniquely offers wire-frame 3-D.
Zoom - based on a single photographic image it is the action of having an object moving closer or further away.
Morph - the complete transformation of an image, melting into another.
Twirl - is an animated deformation of a particular part of an image, in a whirling movement
Animation - either based on video material or simulated by interlacing the required number of images, the result is realistic fluid motion of an object.  Photogram’s technology allows utilization of 64 to 80 images on 75 lpi and 62 lpi lenticular plastic, respectively.


Who is Photogram Technologies, Inc. ?

Photogram Technologies is a leading producer of lenticulated printing and services. From 4800 submissions of all forms of printing in 2002, Photogram was awarded �Best in Show� by The Printing Industries of America and this year was again recognized by Quebecor World as their exclusive provider of lenticular technology and services. We have an impressive client roster of Fortune 500 companies.


Our Headquarters

• Location:
Photogram Technologies Inc.
1150 rue Levis, Suite 202
Terrebonne (Québec) Canada J6W 5S6
Tel.: 450-621-1811
Fax: 450-492-8111


Our Printing Operation

• Printing operations are done in highly secure environments, used to print $200+ billion Canadian Bonds among other sensitive projects. Production capacity is assured by flexibility of the technology and know-how, enabling Photogram to multiply the printing locations in order to deliver any needed quantity. 

 • Materials:  PTI generally utilizes three standard size sheets of optical grade lenticulated plastic.  Sheet size and printable area are as follows:


Type of lenticular plastic

Sheet size
Printable area

75 lpi
22”w  X  28”h
21”w  X  27.5”h

62 lpi
28”w  X  40’h
27”w  X  39.5”h

15 lpi
47”w  X  72”h
47”w  X  72”h

Some projects require custom extrusions and we can easily accommodate this.   For example, a specific theatrical ‘one-sheet’ poster required a 60 lpi with a 21pt. gage.


What is Photogram�s competitive difference ?

Photogram is a dedicated and exclusive producer of lenticular printing.�In such, we maintain a technical edge over other suppliers.�Photogram�s exclusive RIP provides more than twice the number of frames/inch than alternative sources, thus more depth of field, sharper flips and more spectacular special effects and much better color reproduction precision.� Proprietary Technology October 1, 2003, Photogram introduced their patent pending RIP software called DRIP or Dense Raster Image Processor.�This unique combination of high precision color reproduction with High Definition detail levels now meets a new need resulting from recent digital photography improvements.�Totally noiseless, DRIPs color reproduction system can handle subtle color change at a microscopic level, while still maintaining true continuous tone appearance.�Our DRIP software package has also been specifically adapted for lenticular printing and provides us with a level of image quality unmatched by our competition.� Encoding of more images per inch � We combined our DRIP with the best Computer-To-Plate process to produce lenticular images that render 4800 images per inch in true continuous tone (photo quality), without any of the noises caused by FM/stochastic screening or by the interference between the lenticule�s and screening�s frequencies and angles.�This ultimate level of detail enables us to provide 64 frames on a 75 LPI sheet of plastic. With 62 LPI plastic, the number of frames climbs up to 77 frames. Sharper and more defined images � Our proprietary production techniques enable us to print each lenticular product with more sharpness and image definition.�This means sharp and �on-focus� objects in different spatial layers, with much more depth, using less expensive 75 LPI 0.018� thick plastic sheets.�It also means even more depth with thicker plastic material (like 0.028 62 LPI plastic).


Are the costs viable for your project ?

Our Montreal-based printing plant allows us to offer the highest quality production with impressively low costs. Each lenticular project must be evaluated before actual pricing can be provided. However, to give you a context for what we mean by �low� costs, credit card sized cards are as low as $0.06 cents each. Postcards and other direct mail items are as low as $0.11 cents each. Large posters and retail signage range in price from $1.00 - $15.00. Custom 3-D executions including die cut case cards range in price from $10.00 - $15.00 including mounting, die cut and finishing. High-run demands are well within Photogram capabilities as the company has regularly fulfilled orders of 20 million+. As Photogram does not charge for specific animated effects, you can choose the execution that best suits your artwork and message.