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DRIP high definition printing technology: a new industry standard now ready for market

09 March 2004
 

Terrebonne, Quebec, Canada, March 9th, 2004.

Photogram Technologies Inc., a printing technology development company founded in 1999 and a leading manufacturer of lenticular plastic products is pleased to announce the availability of its patent-pending Dense Raster Image Processing (DRIP) technology.

DRIP technology is an innovation that provides a paradigm shift in the printing industry equally impressive as that which high-definition television (HDTV) brought to the television broadcasting industry.

The Northrop Grumman Corporation (NGC), a global defense company, is the first print product buyer to use the DRIP technology for an advertising campaign. Offering technologically advanced and innovative products, services and solutions in a wide variety of fields, from defense electronics to advanced aircraft, shipbuilding and space technology, NGC elected to test the technology to produce a paper carrier and a lenticular plastic magazine insert, to be published in the March 15, 2004 issue of Aviation Week magazine.

“The results are very impressive, providing NGC’s printed products with a very high quality photographic look, utilizing a standard Mitsubishi 640, four-color process lithographic press. This powerful new technology will revolutionize the way printing will be done in the very near future”, says Pierre Gougeon, President and one of the founders of Photogram.

Paul Richer, Vice-President of Research and Development and developer of the DRIP technology, describes the competitive advantages of Photogram’s printing innovation: “our technology was developed and patented in order to solve many of the problems associated with traditional lithographic offset printing. After more than 3 years of intensive testing and fine-tuning, we are now able to combine a very high precision color reproduction capability with an extremely high definition detail level, which opens the doors to a major quality upgrade for a wide range of printing equipment. Already working and demonstrated for lithographic printing equipment, DRIP meets a new need that has resulted from recent digital photography improvements. Totally noiseless, DRIP can handle subtle color change at a microscopic level, while still maintaining true continuous tone appearance.Even low contrast sharp details are reproducedin their full original nature, providing a level of realism never seen before in the printing industry. Full detail bandwidth is provided evenly to all pixel shades or hue differences”.

Through the use of a revolutionary screen shape, Photogram claims it can deliver a printing quality that is far superior to all other competing technologies. “Unlike stochastic screening, DRIP has an extremely low dot gain generation factor and a much more linear transfer curve. Because of the simplicity of DRIP’s screen shape, small detail distortion is kept to a minimum. Fine repetitive patterns are rendered in their full optical detail richness without causing any artifacts (like moirés) or edge jitters”, says Richer.

Photogram is now offering licensing agreements for the DRIP technology to the print market.